Axle AI announces Media Composer Panel for AI-Powered media search, access and editing

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Axle AI panel for Media Composer

Axle AI announced a new panel for Avid Media Composer that enables editors to search, preview, and import media directly from any Axle AI media asset management system. Designed to streamline editorial workflows, Axle AI’s Media Composer Panel integrates directly within the Avid user interface, allowing editors to search across all Axle AI catalogs, preview and trim clips, and import selected media into their projects without leaving their edit environment. The panel supports both local network access and secure remote workflows using Axle AI’s remote access tools.

“Editing is all about storytelling, but storytelling depends on quickly finding the right media,” said Sam Bogoch, CEO of Axle AI. “This new panel brings powerful search and access tools directly into the editing experience, helping editors stay focused on their creative work.”

Axle AI enhances the search experience with advanced AI-driven capabilities, including spoken word recognition, semantic search, scene understanding, and automated metadata tagging. These tools allow editors to locate content faster and more intuitively.

Axle AI’s Tags back end performs automated metadata tagging and vector characterization of large amounts of video, audio and image content. In addition, The modular system runs on premise using off-the-shelf CPU and GPU hardware and standard operating systems, leveraging Docker containerization for the different AI modules. These currently include scene understanding with semantic search, trainable face recognition, object and logo recognition, OCR to recognize onscreen text, and speech transcription. In addition, third-party and open source modules can easily be loaded using Nvidia’s ONNx machine learning standard, so that specific applications can be supported within the back end and editor. Finally, critical manual tagging of content is still available, both on a per-asset basis and via comments in the timeline.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.